LunarStudio’s summer newsletter went out today to all of our clients and colleagues. It details the architectural rendering projects we have been working on for the past year. Several highlights include our work with Marketing Drive on the CVS Caremark iPad application as well as an airport terminal proposal in Zambia for AAE Systems, Inc. and Gensler.
Wishing everyone a happy New Year from the group of us over at LunarStudio!
Most people don’t understand how much work is involved when it comes to design, let alone changes. Many people think of it as “just a few clicks of the mouse.” There are some seemingly difficult changes which turns out to be easy, and other seemingly easy ones which turns out to be a royal pain. Now, there’s a big problem when we let people get away with assuming “that it’s easy.” It ends up usually creating unnecessary grief. So it often resolves itself in either the artist or the client getting upset.
Politics aside, outsourcing has taken a huge toll on myself and my company LunarStudio, fellow artists, and others within related fields. Many of us have been forced to lower our prices in this economic recession in order to just stay afloat. I have had numerous clients call up and say to me, “well, I can get this architectural rendering done in China for $500.” Others have said, “having the best quality isn’t as important as simply communicating the basic idea.” In other words, they don’t care about the quality of the end product as long as they can save a few hundred dollars. Yet still, I’ve had numerous others come back and say, “I had someone create renderings for cheap in China, but it’s not worth all the aggravation and back and forth – it ends up being cheaper for me to hire someone locally.”