There’s a say­ing between 3D vet­er­ans which says, “there’s no make pretty pic­ture but­ton.” If there was, a lot of us would be out of work and busi­ness. Many peo­ple tend to have dif­fer­ent opin­ions as to what “art” actu­ally is. Many years ago, my impres­sion of 3D work was very sim­i­lar to an aver­age person’s gen­eral under­stand­ing of the 3D field — that is to say, not very under­stand­ing at all. As I became more involved in the field, my opin­ion even­tu­ally changed.

I was going through some social net­work­ing posts I had made a while back with my archi­tec­tural ren­der­ing com­pany LunarStu­dio, and noticed some com­ments. While most of them were pretty flat­ter­ing, one stood out:

great pho­to­re­al­is­tic ren­der­ings are not cre­ative in my opin­ion, Im get­ting kind of sick of see­ing them, and less artistic/conceptual perspective

I replied:

Any­one that knows how to do this type of work would dis­agree with you. Con­trary to pop­u­lar belief, it’s not a “sim­ple press of the but­ton” — oth­er­wise every­one would be doing it.

This is actu­ally my work. I mod­eled and tex­tured all the fur­ni­ture and hard­ware by hand. It’s not much dif­fer­ent than sculpt­ing. On top of all that, you have to know how to oper­ate the ren­der­ing applications.

It’s a mix between art, tech­nol­ogy, and sci­ence. If you think it is easy, you’re more than wel­come to try your hand at it. ;)

Yes — I do get defen­sive about all the time and effort I put into my work. I think right­fully so. If you just sit back, take the punches, and don’t try to at least make an attempt to put things into their proper per­spec­tive, oth­ers (includ­ing some clients) tend to take your work for granted. I’ve seen it hap­pen time and time again in almost all of my con­ver­sa­tions with clients at some point or another. It some­times gets to the point where they don’t real­ize the time and skill involved and their expec­ta­tions are set unre­al­is­ti­cally high. This really brings about a much deeper ques­tion — “what is art?”

The best thing I could pos­si­bly do here is to give some exam­ples. When pho­tog­ra­phy first came around, I’m sure that most peo­ple were com­pletely amazed (if not a lit­tle fright­ened.) But over time, cam­eras become com­mon­place to the point where now every­one who has a cell­phone prob­a­bly has a cam­era built-in. Just because we all have cam­eras on our phones, does that auto­mat­i­cally make one a pho­tog­ra­pher? No. I think most of us agree that good pho­tog­ra­phy requires a level of skill that most of us do not pos­sess — proper light bal­ance, fram­ing, color-usage, con­trast, etc. It’s a skill that takes time to develop and not nec­es­sar­ily some­thing that “comes natural.”

Let’s take the exam­ple of land­scape paint­ings. I’m cer­tain there were peo­ple who first saw them and thought, “that’s not art, that’s just try­ing to recre­ate what already exists.” Per­haps you fall into that same camp of opin­ion, but there is a cer­tain qual­ity which makes a Monet a Monet. Not every­one can be Monet.

I used to have a friend that would bash Pho­to­shop art­work back in the late 90’s. He would tell me that it “didn’t take any skill to use a mouse and the eraser.” Well, for­tu­nately with the modern-age, he even­tu­ally changed his opin­ion. Would you still be of that opin­ion today? Just about every com­mer­cial, movie, mag­a­zine, bill­board, poster, pack­age, and album cover has been run through some post-processing appli­ca­tion such as Pho­to­shop. By say­ing that you “can­not cre­ate art with Pho­to­shop”, it would be tan­ta­mount to turn­ing a com­plete blind-eye to the entire world around you.

So what is the def­i­n­i­tion of “art” exactly? Here’s Merriam-Webster’s take on the definition:

Art:

1 : skill acquired by expe­ri­ence, study, or obser­va­tion <the art of mak­ing friends>
2 a : a branch of learn­ing: (1) : one of the human­i­ties (2) plural : lib­eral arts b archaic : learn­ing, schol­ar­ship
3 : an occu­pa­tion requir­ing knowl­edge or skill <the art of organ build­ing>
4 a : the con­scious use of skill and cre­ative imag­i­na­tion espe­cially in the pro­duc­tion of aes­thetic objects; also : works so pro­duced b (1) : fine arts (2) : one of the fine arts (3) : a graphic art
5 a archaic : a skill­ful plan b : the qual­ity or state of being art­ful
6 : dec­o­ra­tive or illus­tra­tive ele­ments in printed matter

The key point to the def­i­n­i­tion is that art involves “requir­ing knowl­edge or skill.” To an aver­age observer who doesn’t think some­thing is “art”, they may not real­ize the amount of work or under­stand­ing involved to get to a cer­tain point. As I men­tioned ear­lier, a lot of peo­ple auto­mat­i­cally assume that my work (as well as that of oth­ers) is a “push of the but­ton.” When I first started in my field, I had found this to be an insult but over time my own view had changed to become one of tol­er­ance and edu­ca­tion.  It actu­ally has less to do with their sub­jec­tive opin­ion as to what art actu­ally is, but more to do with a lack of under­stand­ing of what goes into the process itself.

3 Responses to What is Art?

  1. Yochi says:

    First of all, I love your work. You did an amaz­ing job on the Daguerre Blvd. pho­to­graph with the first human. I loved the burned down, dete­ri­o­rat­ing build­ing on the right, and the bright red car­pet hang­ing over a bal­cony. All those things were there, I went back to the orig­i­nal to look — which col­ors, who knows — and you brought these details out and gave them life. Just fantastic.

    Any­way, I wanted to reply to your ques­tion of what art is. I was reminded of two con­ver­sa­tions I once had with my father. He made the com­ment that these days, every­body is a pho­tog­ra­pher because the tech­nol­ogy is so good now all you have to do is press a but­ton. I admit, at the moment he said that I was flab­ber­gasted and didn’t imme­di­ately know how to respond. In fact, it’s impos­si­ble to answer it in two sen­tences, which was all the time I had. Now I would say that know­ing how to press a but­ton on a cam­era does not make one a pho­tog­ra­pher, just as know­ing gram­mar and sen­tence struc­ture and know­ing how to move a pen across a page to form words does not make one a writer. But it is also fair to say that peo­ple cre­ate pic­tures today with their dig­i­tal cam­eras because they can, and they can thanks to the sophis­ti­cated and con­ve­nient tech­nol­ogy of the cam­eras them­selves, and to Pho­to­shop, and I sus­pect if they had to take time-consuming courses in light and com­po­si­tion, and get their hands dirty in a dark­room, they might decide to pick up a dif­fer­ent hobby. Also it is so easy and fun to exper­i­ment with your cam­era and see the result imme­di­ately with­out wast­ing film. So, while it is true that you still have to have the eye to rec­og­nize an oppor­tu­nity, if feel­ing free to exper­i­ment to one’s heart con­tent is part of prac­tic­ing one’s art, then dig­i­tal cam­eras have helped many peo­ple immea­sur­ably, myself included. At the same time, any­body who has ever worked in a com­mer­cial photo lab and devel­oped thou­sands of pic­tures on a daily basis knows that most peo­ple just take pic­tures. Which is the low­est com­mon denom­i­na­tor every­body shares who owns a camera.

    The other con­ver­sa­tion was when my father and I walked through an art museum, and artists could be seen with their easels in front of some of the mas­ter­pieces, ren­der­ing repro­duc­tions with aston­ish­ing accu­racy. Is this art too? Again, I was momen­tar­ily taken aback. All I could say was that any one of those artists would prob­a­bly have given their eye teeth for the abil­ity to cre­ate some­thing orig­i­nal of their own of last­ing value. As skill­ful as those imi­ta­tions were, in a broad sense they were also infan­tile in that the artists were prac­tic­ing a tech­nique. That was all. So, yes it was amaz­ing, but I was under­whelmed by it, and I would not call it art because it lacked orig­i­nal vision. I would call it tech­ni­cally proficient.

  2. Kathleen Shaw says:

    Loved the Daguerre Blvd. pho­to­graph and com­ments so I went on to your links. I’m not an artist but a teacher of gifted ele­men­tary stu­dents and find myself becom­ing more and more inter­ested in art and want to know more about it. I was pretty dis­ap­pointed when the answer to ‘What is Art,” ended with the def­i­n­i­tions from Web­ster and a “it’s a mat­ter of per­sonal opin­ion.“
    Is that all it is?

  3. cleo says:

    @Yochi “artists could be seen with their easels in front of some of the mas­ter pieces, ren­der­ing repro­duc­tions with aston­ish­ing accu­racy. Is this art too?”

    While I’d con­sider the cre­ativ­ity fac­tor of what you had men­tioned above to be low, I think this could fall into one of the dictionary’s def­i­n­i­tions:
    “an occu­pa­tion requir­ing knowl­edge or skill.“
    I also knew peo­ple who spe­cial­ized in copy­ing other people’s art­work. When it comes to repro­duc­tion, most peo­ple that can mas­ter that aspect also tend to know their ways around a paint­brush and are fairly decent (this is sub­jec­tive) artists in their own right. It’s not every­one that can dupli­cate some­body else’s work.

    @Kath­leen Shaw Thank you for your com­ments. I blame myself for end­ing the arti­cle this way — in part, I have a very short atten­tion span and prob­a­bly just wanted to end the arti­cle that day when I wrote it. In ret­ro­spect, I think I could have made a more con­vinc­ing argu­ment with a more solid end­ing. How­ever, if you do look through­out my writ­ing you may notice sev­eral exam­ples which I pointed out. I just changed the last para­graph so that it made a lit­tle more sense.

    I ended mostly with the def­i­n­i­tion because when it comes to the actual word of “art”, I think we can all mostly agree that a dictionary’s def­i­n­i­tion (in this case Mer­riam Web­ster) is gen­er­ally an accepted base­line. In the def­i­n­i­tion, “art” can be described as a skill­ful process. It doesn’t nec­es­sar­ily have to imply cre­ativ­ity. Cre­ativ­ity and art are often lumped together, but they are not the same thing. Cre­ativ­ity can be one aspect of what goes into art.

    I men­tioned: “Ulti­mately, it comes down to a mat­ter of per­sonal opin­ion as to whether or not “you” think some­thing is cre­ative or falls under the def­i­n­i­tion of artwork.”

    Art is com­pletely sub­jec­tive. If you think some­thing is not art, than that’s your opin­ion and label. Oth­ers might dis­agree. How­ever, I think the impor­tant point of the whole arti­cle is to rec­og­nize that when com­ing to mak­ing our assump­tions, that there is often more work involved than what gen­er­ally meets the eye.

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